150+ Free AI Prompts for Real Estate Agents

Write a compelling MLS listing description for a [bedrooms]-bedroom, [bathrooms]-bathroom [property type] in [neighborhood], [city].

Key features: [list 5-7 features].
Home style/era: [describe].
Nearby: [schools, parks, restaurants, transit].
Target buyer: [describe ideal buyer].

Requirements: Warm, professional tone. Lead with lifestyle, not just specs. 150-200 words. No clichés like "cozy" or "must-see."

Write an elevated listing description for a luxury [property type] in [neighborhood] listed at $[price].

Premium features: [list 3-5 luxury features].
This home appeals to buyers who value: [lifestyle elements].
Unique differentiator: [what no other home on the market has].

Requirements: Sophisticated, evocative language. Never hyperbolic. Speak to aspiration. 200-250 words.

Write a listing description for a property being sold as-is in [neighborhood], priced at $[price].

The opportunity: [what the property offers for investors].
Key facts: [sq footage, lot size, zoning if relevant].
Condition: [honest summary].

Requirements: Frame the potential positively and honestly. Appeal to investors and buyers who want to build equity. 120-150 words. Do not use the word "opportunity" more than once.

Write a listing description for a [bedrooms]-bed condo on the [floor] floor of [building name] in [neighborhood], [city].

Monthly fees: $[HOA amount]. Includes: [what HOA covers].
Building amenities: [list].
Unit highlights: [list 4-5 features].
Walk score / transit: [brief description].

Requirements: Appeal to urban buyers who prioritize location and lifestyle. 150-175 words.

Write a text message to send to a new buyer lead who just registered on my real estate website.

They searched for: homes in [neighborhood/city].
Price range: [range].
My name: [name], agent at [brokerage].

Requirements: Conversational, not salesy. Under 3 sentences. End with one simple question. Should not feel automated.

Write a follow-up email after showing homes to buyers.

Buyers' names: [names].
Homes we saw: [list addresses or brief descriptions].
Their reactions: [what they liked/didn't like].
Next step: [what we agreed on].

Requirements: Reference specific homes they reacted to. Ask one clear question to advance the conversation. Warm, professional. 4-6 sentences.

Write an email to my buyers after their offer was accepted.

Property: [address].
Offer price: $[price].
Key dates: Inspection by [date], closing on [date].
My name: [name].

Requirements: Celebratory but professional. Briefly explain the next 3 steps so they know what to expect. Reassuring tone. 150-175 words.

Write a re-engagement email to a buyer I haven't heard from in [X months].

Their situation when we last spoke: looking to buy in [area], budget [range].
What's changed in the market since: [1-2 relevant market updates].
My goal: restart the conversation without being pushy.

Requirements: Provide genuine value (market insight). Short (4-5 sentences). Soft CTA — just invite a reply, not a meeting.

Write a clear, compelling explanation of a listing price recommendation to a seller.

Property: [brief description] in [neighborhood].
Recommended price: $[price].
Key comparable sales: [list 2-3 comps with prices and brief descriptions].
Market context: [active/balanced/slow — and why].
My name: [name].

Requirements: Plain language — no jargon. Make the seller feel confident this price is logical and strategic. Address the risk of overpricing briefly. 200-225 words.

Write a message to a seller recommending a price reduction on their listing.

Property: [address].
Current list price: $[price].
Days on market: [days].
Showing feedback: [summary].
Recommended new price: $[price] and why.

Requirements: Diplomatic but direct. Present data, not opinion. Acknowledge it's frustrating. Position the reduction as strategic, not a failure. 175-200 words.

Write a brief weekly update email to my seller client.

Property: [address].
Week number: [X] on market.
This week's activity: [showings count, any feedback].
Online stats: [views, saves if available].
Market comparison: [how it compares to similar homes].
Next steps/plan: [what you're doing next].

Requirements: Professional, transparent. Keep it to 150 words. Don't spin — if it was a slow week, say so honestly and explain your plan.

Write 3 variations of a Just Listed social media caption.

Property: [bedrooms]-bed, [bathrooms]-bath in [neighborhood], priced at $[price].
Standout feature: [one thing that makes this home special].
My name and handle: [name / @handle].

Variation 1: Lead with the lifestyle.
Variation 2: Lead with the price/value angle.
Variation 3: Lead with the standout feature.

Each: 2-3 sentences + 5-8 relevant hashtags for [city] real estate.

Write a social media post sharing market stats for [city/neighborhood].

Stats to include: [paste your market stats here — median price, days on market, list-to-sale ratio, etc.].
Month/timeframe: [month, year].
My take: [1 sentence on what this means for buyers or sellers].

Requirements: Educational, not salesy. End with a question or soft CTA. 150-200 words. Can split into carousel slides if it works better.

Create a 30-day social media content calendar for a real estate agent in [city].

Target audience: [first-time buyers / move-up buyers / investors / mix].
My focus areas: [neighborhoods or property types].
Posting frequency: [X times per week].

For each post, provide: caption (ready to post with [brackets] for personalization), best day to post, content type (photo/reel/carousel/text), and 5 hashtags.

Content mix: 25% market education, 25% listings/client wins, 25% local community, 25% personal brand.

Write 3 responses to a seller who says "Your commission is too high."

My name: [name]. My commission: [%].
What I offer that justifies it: [list 3 specific things].
The market: [your market conditions].

Each response should be: 3-5 sentences, confident but not defensive, and focus on value delivered rather than defending the number. Vary the approach (direct, story-based, question-based).

Write a response to a seller who says they want to try selling on their own (FSBO) before hiring an agent.

My approach: respectful, not dismissive. I want to stay top of mind for when they're ready.
Key facts I can share: [FSBO stats, typical outcomes in my market].
My offer: [what you can offer them even if they try FSBO].

Requirements: Do not badmouth FSBO. Provide genuine value. Leave the door open. 150-175 words.

Write a response to a seller who says another agent told them they could list at a significantly higher price.

Current market data: [brief summary].
My recommended price: $[price] and why.
My name: [name].

Requirements: Address this directly and diplomatically. Focus on what happens to overpriced listings in my market. Don't attack the other agent. Help the seller make an informed decision. 150-175 words.

Write a professional "under contract" update email to all parties in a transaction.

Property: [address].
Buyer: [name(s)].
Seller: [name(s)].
Key dates: Inspection by [date], appraisal by [date], loan commitment by [date], closing on [date].
My role: [buyer's agent / listing agent].

Requirements: Clear, professional. List the key milestones everyone needs to know. Remind parties of their responsibilities. 175-200 words.

Write a closing day congratulations message to my buyer clients.

Buyers: [names].
Property: [address].
Any memorable moments from this transaction: [optional].
My name: [name].

Requirements: Warm and genuine. Brief (3-4 sentences). This is a big day for them — make them feel it. Option to add a request for a review naturally at the end.